Marketing/Branding/Social Media Consulting and Management
Welcome to Hunter Green Consulting – the premium provider of marketing, branding, social media consulting and management for marijuana businesses in Michigan. We have a host of services dedicated to helping you set up and start your new company today. With our expert guidance and consultancy, we’ll be with you throughout the entire process; from business formation to fulfillment – regardless of how big or small your business is.
Our services are designed to help you get your business off to a flying start and increase your brand awareness and integrity. Having a strong presence is essential if you want to make it in the Michigan marijuana industry. We provide a diversity of expert services that ensure your business is seen by as many people as possible and has a strong reputation.
Our consultancy will help devise and create a complete marketing plan for your company to follow. We take every small detail into account, ensuring that all bases are covered, and we create something that helps your business find new customers from the word go. There are so many different marketing techniques and methods we will group together to offer a balanced plan for your business. This includes combining digital marketing and inbound techniques with more traditional marketing methods and outbound ideas. To get as much engagement as possible and ensure you spread the word about your new marijuana business, it’s vital that you focus on all the different marketing channels available, rather than putting all your faith in just one.
All of our marketing plans are bespoke and designed to fit each particular business idea. Come to us with your proposition, and we’ll analyze your company and figure out the best route to take. We look at all the different aspects of your business idea; the target market, your product/service, your location, and so on. By doing this, we can develop an excellent marketing plan that suits your demands and works for your organization.
A business isn’t a business without a professional logo to represent the brand. A lot of big companies are recognized far and wide purely by their logos. As a result, this is a crucial aspect of starting a company, and you need to get it right. With our services, we’ll help design and create the perfect brand logo for your marijuana business. Our team is well-versed in all the proper techniques and secrets that make the difference between a good logo and a great one. We’ll develop something that reflects your brand identity and matches your business.
There are so many things to consider when creating a logo for your brand. You must ensure that the font is right, that you use the right colors, and that the overall logo isn’t offensive in any way. Too many marijuana businesses struggle to design the perfect logo for their brand image, which ends up making many consumers turn away before they even get a chance to see what the business has to offer.
Your logo will be emblazoned on everything from your website to product packaging – it can’t be undervalued. By investing in our services, we’ll work closely with your business to come up with various designs that you can choose from. Then, you’ll have a professional logo that makes your company look more respectful and professional.
Website Design & Development
A website is like your digital storefront and shop window for online consumers. It’s the place they go to find out what your business has to offer and where they can find you. Therefore, it’s something that deserves plenty of care and attention to provide your business with the perfect foothold in the online world.
Our web design and development services are geared towards setting your business up with a site that looks professional, modern, and offers an excellent user experience. This goes a long way to cultivating your brand image and making your company seem like an established and professional entity. We assist you from the start, helping you secure a domain name, hooking you up with a host server, then designing your site from scratch. All websites need to be a little bit different, so they feel somewhat unique. As a result, we offer bespoke website services that are tailored to each individual business idea.
No matter what your idea is, we will design a website to fit it. This includes creating ecommerce sites for any ideas that involve selling medical marijuana products online. We’ll set up the site so it’s totally responsive and works across many different mobile platforms. This ensures your site is accessible to everyone, which can lead to more web traffic. We have an easy system in place where you can pick and choose the different features you find essential for your website. This lets you pay for exactly what you need, eliminating any extra costs for things that you don’t need or use.
We optimize your website to ensure it aligns with SEO best practices and ranks highly in search engine results pages. As a consequence, this can lure more traffic to your site, meaning you can generate more leads and potentially find more customers. From content writing to keyword research, we do everything in our power to make your site user-friendly and increase your presence on the web.
Social Media Management
Social media is a massive part of growing a business and increasing the awareness surrounding it. If you’re looking to start a marijuana company in Michigan, then you must utilize different social media platforms to get your messages across and communicate with potential customers. It’s a great way to build relationships, generate inbound leads, and even influence sales.
With our social media management services, we take care of everything for your business. We create different business accounts on relevant social channels and work on growing your followers. In doing so, this generates more interest around your business and can see it get off to a flying start. The more people that know about your company, the better.
The key to a successful social media marketing strategy is understanding which platforms to use and how to create great content for each one. Our team works closely with your business to ensure we utilize the best platforms for you and develop content that aligns with your brand identity and will engage your target market. This will dramatically increase your social media activity and ensure that you continue to grow a substantial online presence.
Furthermore, our management services mean that we handle everything for you. This includes scheduling posts, engaging with your social media community, and ensuring that you remain active. We abide by all social media policies to guarantee that your brand doesn’t do anything untoward or potentially controversial. Reputations can be made or broken on social media, and our firm is intent on guaranteeing that yours is made.
Naturally, branding is a significant part of every business. When you’re entering the marijuana industry in Michigan, it’s essential that you have the right brand strategy. Many people may still be cautious about this industry, and trust is a major issue for a lot of prospective customers. People need to feel safe that they’re dealing with a trustworthy business who’ll look after their needs and provide a superior service.
As a result, our branding services are designed to build up your reputation and create an identity for your company. We want your brand to be something people relate with and trust – this will lead to elongated success in this industry! We take things extremely seriously, considering everything you could possibly imagine.
Our team will help pick and choose the right font for your business to use on everything from your logo to your website and product packaging. Having the right color palette is another vital part of branding, and our team ensures you use the perfect one to match your brand. We listen to your demands and help develop a brand identity and image that follows your core values. From here, everything we do will align with these values – from the content on your website to the advertising material you put out.
Signage & Interior Decor
Our services extend beyond the digital realm as we help you throughout the entire company formation process. This means that we assist you in creating the perfect premises for your business. There are many things to consider here, including the exterior/interior design and signage.
With our help, we can set you up with the perfect interior decor for your specific marijuana company. The key to a successful business is ensuring your premises looks clean, professional, and grabs the attention of any customers. We work with you to find the right designs and decor that matches your brand image and makes people feel welcome and safe when they’re inside. What’s more, we ensure that you abide by all health & safety practices and regulations, so you don’t have any hazards in your interior.
Along with this, we can help design signage for your premises that lure people to your business. From storefront signs to ones that stick out and can be viewed by people and cars walking down the street; we have it all covered for you. These signs will include your logo if necessary, along with striking designs that catch people’s attention and make them want to learn more. This can help increase foot traffic to your business and boost the success you see.
It’s crucial that your marijuana business attracts as much attention as possible during the startup process and beyond. With our bespoke services, we help put together promotional items that your business can use to generate leads and customers. These items vary from advertising posters to video adverts – it all depends on your business idea and what works best for it.
We manage your promo items to ensure they’re delivered in the right places, at the right times and to the right people. This is absolutely essential as it guarantees your promotional items see a substantial return on your initial investment. If they’re not utilized correctly, then they fall on deaf ears and aren’t worth the money. But, we value all of our clients and want what’s best for you. So, after conducting plenty of research and working with your team, we figure out how best to deliver these promotional items and what types work best for you.
We even provide photography services that can showcase different aspects of your company. From delivering professional product photos for your website to showing off your premises online – these photos go a long way to improving your brand image and grabbing the attention of your target market.
People respond well to imagery, which is why we offer this professional photography service. It will amaze you what a few photos can do for your company – it can inspire more confidence in your brand.
We said our services were extensive, and we weren’t lying! Our firm even offers product packaging for your marijuana business in Michigan. We know that the right packaging can help sell a product with a higher degree of success – as well as reflect your brand image in a more positive light.
This combines many of our other services as we ensure your packaging follows the same color palette as your branding, uses the same font, and includes your brand logo. This helps strengthen your identity and increase brand awareness at the same time. Plus, it can improve customer satisfaction rates as consumers respond well to excellent packaging.
Get In Touch Today
If you’re curious about investing in Michigan’s marijuana industry, then get in touch with us today. We can help you start a new medical marijuana business today by managing your marketing, branding, social media – and much more. With our services, you’ll be in the perfect position to launch a successful company that attracts plenty of attention and maintains a positive brand reputation.
Feel free to call us today or send in an email with any queries you have about the services we offer. We’re more than happy to talk you through things in more detail, then set you up with the perfect service package.
Marketing/Branding/Social Media Consulting and Management Blog
The cannabis industry is still in its infancy. Not necessarily a “cottage industry” but certainly not nearly as advanced as many agriculturally dependent business marketplaces. However, that infancy has not led to a low-cost entry point when trying plan a commercial marijuana start-up. Equipment is expensive, renovations are often complex and costly because in many cases municipalities limit commercial marijuana businesses to industrial zones, occupied by old factories, which need a lot of work to bring them in line with their new purpose.
Short answer, yes. However, there are plenty of things you can do to help make the process easier. That’s where Hunter Green Consulting Group comes into play. Rather than talking about making things easier, though, this article focuses on some of the hurdles that investors and cannabis business owners face in almost every market where commercial licenses in the marijuana industry are available. Whether you are interested in a cultivation license, a processing and manufacturing license, or a retail sector license, there are some hurdles common to all of these license types that are important to understand.
Adam Grech has a diverse background in finance, manufacturing and consulting. Adam has worked as the head of financial audits for NAFTA for Daimler North America, was the head of technical audits for Consumer’s Energy and worked as an audit specialist and consultant for KPMG.
Aimee is an attorney who is licensed in both Michigan and Massachusetts. Aimee has been a licensed attorney for almost fifteen years. She has an undergraduate degree from Middle Tennessee State University in Mass Communications, and attended law school at both Cleveland-Marshall and Boston University, obtaining her juris doctor in 2003.
Dan is a licensed attorney in the State of Michigan, obtaining his law degree from Wayne State University in 2008. Dan also has two undergraduate degrees from North Carolina State University, a B.A. in Philosophy and a B.A. in English. Dan has worked closely with the marijuana industry since Michigan passed the Medical Marihuana Act in 2008.
John is not average by any means. From his unique outlook on life and Mohawk to his tell it how it is attitude, John has always seen this through a different set of eyes. While most of his colleagues were spending time in class John was gaining real life experience that simply cannot be learned from a book.
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